Concepts in strategic management and business policy : toward global sustainability / Thomas L. Wheelen, J. David Hunger.
Material type:
TextPublisher: New Jersey: Pearson Education, 2012Edition: 13th edDescription: xxiv, 391 pages : color illustration ; 26 cmContent type: - text
- unmediated
- volume
- 9780132153355
- 0132153351
- 658.4/012 22
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
MYCC Library General stacks | 658.4012 WHE 2012 (Browse shelf(Opens below)) | Available | ||||
Reference
|
MYCC Library Reference | 658.4012 WHE 2012 REF (Browse shelf(Opens below)) | Not for loan |
Includes bibliographical references and index.
Introduction to strategic management and business policy -- Basic concepts in strategic management -- Corporate governance -- Ethics and social responsibility -- Scanning the environment -- Environmental scanning and industry analysis -- Internal scanning and organizational analysis -- Strategy formulation -- Situation analysis and business strategy -- Corporate strategy -- Functional strategy and strategic choice -- Strategy implementation -- Organizing for action -- Staffing and directing -- Evaluation and control -- Introduction to case analysis -- Suggestions for case analysis -- Web chapters: other strategic issues -- Web chapter A Managing technology and innovation -- Web chapter B Entrepreneurial ventures and small businesses -- Web chapter C Not-for-profit organizations.
There are no comments on this title.