Networks, crowds, and markets : reasoning about a highly connected world / David Easley, Jon Kleinberg.
Material type:
TextPublication details: New York : Cambridge University Press, 2010.Description: xv, 727 p. ; 26cm. illISBN: - 9780521195331
- 303.4833 EAS 2010
- HM851 .E24 2010
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
MYCC Library General stacks | 303.4833 EAS 2010 (Browse shelf(Opens below)) | Available | ||||
Reference
|
MYCC Library Reference | 303.4833 EAS 2010 REF (Browse shelf(Opens below)) | Not for loan |
Browsing MYCC Library shelves, Shelving location: Reference Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 303.3 PAS 2015 REF The black box society : the secret algorithms that control money and information / | 303.483 KEL 2016 REF The inevitable : understanding the 12 technological forces that will shape our future / | 303.483 SCH REF 2017 The Fourth Industrial Revolution | 303.4833 EAS 2010 REF Networks, crowds, and markets : reasoning about a highly connected world / | 303.4833 MCA 2017 REF Machine, platform, crowd: harnessing our digital future | 303.48330973 DIG 2018 REF Digital dominance : the power of Google, Amazon, Facebook, and Apple / | 306.3 ZUB 2019 REF The age of surveillance capitalism : the fight for a human future at the new frontier of power / |
Includes bibliographical references and index.
Machine generated contents note: 1. Overview; Part I. Graph Theory and Social Networks: 2. Graphs; 3. Strong and weak ties; 4. Networks in their surrounding contexts; 5. Positive and negative relationships; Part II. Game Theory: 6. Games; 7. Evolutionary game theory; 8. Modeling network traffic using game theory; 9. Auctions; Part III. Markets and Strategic Interaction in Networks: 10. Matching markets; 11. Network models of markets with intermediaries; 12. Bargaining and power in networks; Part IV. Information Networks and the World Wide Web: 13. The structure of the Web; 14. Link analysis and Web search; 15. Sponsored search markets; Part V. Network Dynamics: Population Models: 16. Information cascades; 17. Network effects; 18. Power laws and rich-get-richer phenomena; Part VI. Network Dynamics: Structural Models: 19. Cascading behavior in networks; 20. The small-world phenomenon; 21. Epidemics; Part VII. Institutions and Aggregate Behavior: 22. Markets and information; 23. Voting; 24. Property.
"Over the past decade there has been a growing public fascination with the complex connectedness of modern society. This connectedness is found in many incarnations: in the rapid growth of the Internet, in the ease with which global communication takes place, and in the ability of news and information as well as epidemics and financial crises to spread with surprising speed and intensity. These are phenomena that involve networks, incentives, and the aggregate behavior of groups of people; they are based on the links that connect us and the ways in which our decisions can have subtle consequences for others. This introductory undergraduate textbook takes an interdisciplinary look at economics, sociology, computing and information science, and applied mathematics to understand networks and behavior. It describes the emerging field of study that is growing at the interface of these areas, addressing fundamental questions about how the social, economic, and technological worlds are connected"--Provided by publisher.
There are no comments on this title.