E-business & e-commerce management : strategy, implementation and practice / Dave Chaffey.
Material type:
TextPublisher: England: Pearson Education Limited, 2011Edition: 5th edDescription: xxxi, 733 p. : col. ill., col. map ; 27 cmContent type: - text
- unmediated
- volume
- 9780273752011 (pbk.)
- 0273752014 (pbk.)
- E-business and e-commerce management
- 658.8/72 22
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode | |
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Books
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MYCC Library General stacks | 658.872 CHA 2011 (Browse shelf(Opens below)) | Available | ||||
Reference
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MYCC Library Reference | 658.872 CHA 2011 REF (Browse shelf(Opens below)) | Not for loan |
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| 658.81 STO 2013 The everything store / | 658.816 NAG 2010 The strategy and tactics of pricing : a guide to growing more profitably / | 658.834 MAK 2002 Makanan berbahaya : panduan CAP mengenai bahaya tersembunyi dalam makanan | 658.872 CHA 2011 E-business & e-commerce management : strategy, implementation and practice / | 658.872 CHA 2012 Digital marketing : strategy, implementation and practice / | 658.872 CHA 2019 Digital marketing / | 658.872 SCO 2013 The new rules of marketing & pr : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / |
Includes bibliographical references and index.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
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