Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

By:

Kim, W. Chan

Contributor(s):

Mauborgne, Renée

Material type: Text

TextPublication details: Boston, Mass. : Harvard Business School Press, 2005.Description: xv, 240 p. : ill. ; 25 cmISBN:

1591396190 (hardcover : alk. paper)

Subject(s):

DDC classification:

658.8/02 22

LOC classification:

HF5415.153 .K53 2005

Online resources:

Table of contents

Contents:

Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Reference	MYCC Library Reference	658.8/02 KIM 2005 REF (Browse shelf(Opens below))		Not for loan
Books	MYCC Library General stacks	658.8/02 KIM 2005 (Browse shelf(Opens below))		Available

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Previous	658.575 EYA 2019 Hooked : how to build habit-forming products /	658.7 DAV 2013 International logistics: the management of international trade operations	658.7 SUP 2020 Supply chain revolution : how blockchain technology is transforming the global flow of assets	658.8/02 KIM 2005 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /	658.8 EGA 2007 Marketing communications /	658.8 ELL 2017 Hacking growth : how today's fastest-growing companies drive breakout success	658.802 KIM Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /	Next

Includes bibliographical references (p. [223]-229) and index.

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