MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01378nam a2200313 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
631 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MYCC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260610121741.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
260105s2024 my ||||| |||| 00| 0 may d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789671527931 |
| Qualifying information |
paperback |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MYCC |
| Language of cataloging |
eng |
| Transcribing agency |
MYCC |
| Modifying agency |
MYCC |
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.8 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.8 |
| Location of book |
SME |
| 110 1# - MAIN ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Perbadanan Perusahaan Kecil dan Sederhana (SME CORP) |
| Relator term |
issuing body. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
DO YOUR OWN BRANDING : |
| Remainder of title |
A DIY TOOLKIT FOR MSMEs / |
| Statement of responsibility, etc. |
Perbadanan Perusahaan Kecil dan Sederhana (SME CORP) |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Remainder of title |
DYOB |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Kuala Lumpur: |
| Name of producer, publisher, distributor, manufacturer |
SME Corporation Malaysia, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2024] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
229 pages ; |
| Other physical details |
colourful illustrations, colourful photographs : |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
First print 2024 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
A general concept for Small and Medium Enterprises (SMEs) to control their market narrative and the name of a specific guide launched in Malaysia to empower local businesses. The process for DIY branding involves defining your brand identity, creating a visual presence, and ensuring consistent messaging across all customer touchpoints. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Small business |
| Geographic subdivision |
Malaysia |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Entrepreneurship |
| Geographic subdivision |
Malaysia |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| Geographic subdivision |
Malaysia |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding consultants |
| Geographic subdivision |
Malaysia |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Suppress in OPAC |
No |
| Koha item type |
Books |