Beyond Bullet Points /
Atkinson, Cliff,
Beyond Bullet Points / Cliff Atkinson. - 4th edition. - xxxii, 319 pages : illustrations ; 23 cm
Includes index. "Microsoft"--Title page. "Using PowerPoint to tell a persuasive story that gets results"--Cover. "Published with the authorization of Microsoft Corporation by Pearson Education, Inc."--Title page verso.
A theater of persuasion -- Busting the top 3 myths about PowerPoint -- The 5 principles and 10 building blocks of persuasive visual storytelling -- Crafting your story structure -- Anchoring your story in your audience's minds -- Thinking like a storyboard -- The magic of sketching your graphics first -- Getting graphics, quick and easy -- Delivering your visual story -- Present this, not that -- BBP guidelines -- Starting your challenge and desire headlines -- Starting your map headlines.
"Think beyond bullet points--and amplify the impact of your message! Now in its fourth edition, this popular classic illuminates an innovative, step-by-step methodology designed to unlock the amazing visual story waiting to be released from your message. Communications expert Cliff Atkinson show how to apply classic storytelling tenets and practical, research-based guidelines as you work with Microsoft PowerPoint--for memorable, meaningful, and persuasive visual stories. Change your approach--and transform your results!"--Page 4 of cover.
9781509305537 150930553X
2018934573
Microsoft PowerPoint (Computer file)
Microsoft PowerPoint (Computer file)
Business presentations--Graphic methods--Computer programs.
Multimedia systems in business presentations.
Business presentations--Graphic methods--Computer programs.
Multimedia systems in business presentations.
HF5718.22 / .A87 2018
658.452028553
Beyond Bullet Points / Cliff Atkinson. - 4th edition. - xxxii, 319 pages : illustrations ; 23 cm
Includes index. "Microsoft"--Title page. "Using PowerPoint to tell a persuasive story that gets results"--Cover. "Published with the authorization of Microsoft Corporation by Pearson Education, Inc."--Title page verso.
A theater of persuasion -- Busting the top 3 myths about PowerPoint -- The 5 principles and 10 building blocks of persuasive visual storytelling -- Crafting your story structure -- Anchoring your story in your audience's minds -- Thinking like a storyboard -- The magic of sketching your graphics first -- Getting graphics, quick and easy -- Delivering your visual story -- Present this, not that -- BBP guidelines -- Starting your challenge and desire headlines -- Starting your map headlines.
"Think beyond bullet points--and amplify the impact of your message! Now in its fourth edition, this popular classic illuminates an innovative, step-by-step methodology designed to unlock the amazing visual story waiting to be released from your message. Communications expert Cliff Atkinson show how to apply classic storytelling tenets and practical, research-based guidelines as you work with Microsoft PowerPoint--for memorable, meaningful, and persuasive visual stories. Change your approach--and transform your results!"--Page 4 of cover.
9781509305537 150930553X
2018934573
Microsoft PowerPoint (Computer file)
Microsoft PowerPoint (Computer file)
Business presentations--Graphic methods--Computer programs.
Multimedia systems in business presentations.
Business presentations--Graphic methods--Computer programs.
Multimedia systems in business presentations.
HF5718.22 / .A87 2018
658.452028553