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Airline marketing and management /

Shaw, Stephen, 1950-

Airline marketing and management / Stephen Shaw. - 7th ed. - Burlington, VT : Ashgate, c2011. - xi, 364 p. : ill. ; 23.4 cm.

Includes index.

ISBN: 9780754648208 (alk. paper) 0754648206 (alk. paper)

LCCN: 2007002941

Subjects--Topical Terms:
Aeronautics, Commercial--Marketing.
Airlines--Marketing.

LC Class. No.: HE9781 / .S35 2007

Dewey Class. No.: 387.7/40688 / SHA

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