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Hooked : how to build habit-forming products /

Eyal, Nir.

Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover. - 242 pages : illustrations ; 22 cm

Includes bibliographical references (pages 225-242).

ISBN: 9781591847786

LCCN: 2014022222

Subjects--Topical Terms:
New products.
Consumer behavior.
Consumers' preferences.

LC Class. No.: HF5415.153 / .E93 2014

Dewey Class. No.: 658.5/75

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